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Company Profile

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Harrison Advanced Rods is a small family owned company, based in Liverpool, England. We are housed in converted dock buildings on the historic Liverpool waterfront, near to the Marina and famous Albert Dock. Though small enough to understand our customers needs, we are probably the biggest supplier of blanks to the trade in the UK. We take raw carbon fibre prepreg from the best suppliers, and using the finest equipment available, we roll fishing rod blanks for a variety of styles of fishing.

About one third of our product is sold as finished rods under the Harrison brand, whilst the remainder is sold either as branded fishing rods for other companies, or as blanks for other companies to build their own rods. Our range of products is diverse. We are maybe best known for Carp fishing rods and  fly blanks, but we are also very big in spinning blanks and specimen float rods, exporting to many countries. We are particularly proud of our double handed rods, and have won rave reviews world-wide for many fly rods, especially our two piece 9' and 9'6 in sizes #5 #6 and #7, and our 13'6 and longer salmon fly blanks. 


The company was started in 1989 by myself, Dr Stephen Harrison. At that time, it was clear that advances in composite technology, and falling raw material prices, were creating opportunities to make a wider range of top quality blanks available at more reasonable prices. Some of the rods in the market place were both expensive and unreliable. Other manufacturers were being side-tracked with Kevlar, Dynema and Boron. Although working as a research scientist, I had been building fishing rods from a boy. I knew what I wanted in a rod, and I knew that meant that sooner or later I would have to make my own blanks. Finally in late 1988, I took the plunge and ordered the machinery to start production.

Our first success story was the Gti Match rod, which offered great performance at new levels of value for money. In various forms this sold in fantastic volume and was probably the UK's best selling match rod in the mid 80's. We we were also developing a reputation for fly rods, and became one of the biggest producers in Europe. So many hand built top end rods are made are on our blanks, and they have won plaudits throughout Europe.



We don't believe in standing still and work every day on developing better fishing rods for you to enjoy. As the quality of imported rods has improved, so we have pushed forwards. By employing lower resin contents, new fibres and special lay ups, we aim to stay ahead of the mass producers to deliver a special product for the serious angler to enjoy.

But thats not all. Harrisons also have other product that we have chosen from around the world. We have components for rod builders, Owner Hooks, and new to the UK, Hiro sea tackle.